Q. I dye my hair a very intense shade of red and I’m looking for an effective shampoo and conditioner that will prevent the colour-fade.
A. We have a couple of suggestions. Redheads we know are very impressed by the John Frieda Radiant Red Shampoo and Radiant Red Conditioner. Somewhat more expensively, you might want to check out the Bumble & Bumble True Red Shampoo and True Red Conditioner. In terms of all-round colour care – for redheads, brunettes, dyed blondes, you name it – we are also very impressed by the Pureology range, which has no sulfates and (without wanting to give the game away) is doing well in trials for our upcoming book, The Anti-Ageing Beauty Bible, which will appear next spring (you can pre-order it here). The entire Pureology range has been formulated for coloured hair, and then there are ‘sub-ranges’ which target specific hair challenges: repair, hydration, volume or the frizzies. Read more about the range the range at www.pureology-uk.com or find the range to buy on-line at www.lookfantastic.com.